Twitter Saw Ad Spending Fall by Over 70 Percent in December After Elon Musk Takeover, Data Shows
Advertising spend on Twitter dropped by 71 percent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index (SMI) comes as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives … Read more