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Twitter Teams Up With Ad Verification Firms to Show Advertisers Tweet-Level Analytics, Verified Views

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Twitter will team up with digital ad verification companies Integral Ad Science and DoubleVerify to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday. IAS and DoubleVerify, who have both previously partnered with Twitter, use technology to independently verify that digital ads are viewed by real people. Advertisers … Read more

Elon Musk Defiantly Defends Himself in Tesla Shareholder Trial Over ‘Funding Secured’ Tweet

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Elon Musk returned to federal court to defend himself against a class-action lawsuit that alleges he misled Tesla shareholders with a tweet about an aborted buyout that the billionaire defiantly insisted Tuesday he could have pulled off, had he wanted. Musk spent roughly three more hours on the stand during his third day of testimony … Read more